Aldermere Group: Content Model & Structured Content Design
A fully specified enterprise content model for a composable CMS transformation: six content types, ten reusable components, and ten documented modelling decisions with rationale.

A fully specified enterprise content model for a composable CMS transformation: six content types, ten reusable components, and ten documented modelling decisions with rationale.

How a complete editorial system — narrative principles, tone of voice, audience segmentation, and seven content formats — was adopted unit-wide at The Open University and sustained for four years.

A worked example demonstrating how a 12-month enterprise content transformation programme is structured, planned, and governed across four sub-brands, ten markets, and 25 artefacts.
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